Fractional Ops
90-Day Pilot Offer
90-Day Pilot

For commercial printers, 40–200 employees

Done-For-You Outbound Pipeline for Commercial Printers

We set up and run a dedicated outbound system. You answer warm hand-raises and close qualified accounts.

  • We design and run targeted outbound campaigns to your ideal accounts.
  • Qualified replies are routed straight into your existing CRM and assigned to the right rep.
  • 90-day pilot, month-to-month thereafter, no long-term contract.
See How It Works
Outbound campaign reporting showing US$112,954.47 in deal amount and US$27,910.98 closed won
Anonymized positive reply from a print buyer: 'I'm interested in a conversation. We are currently printing 12x/year web offset.'
Anonymized positive reply from a print buyer prospect.

At-a-Glance: What You're Buying

You are buying an outbound department you don't have to hire, train, or manage. We own the strategy, the tooling, the sending, and the reply routing. Your team's only job is to respond to prospects who raise their hand.
  • Done-for-you outbound lead generation engine tailored to commercial printers.
  • Campaigns across email (and LinkedIn if selected) targeting the right roles at the right companies.
  • Routing of positive replies into your system (e.g. Planned Profit) and assignment to the correct salesperson.
  • Weekly performance reviews, recommendations, and adjustments.
  • Clear 90-day test window with simple, month-to-month terms.

Lead Gen

Targeted lists, sequences, and sending we own end to end.

CRM Sync

Positive replies become assigned leads in your existing system.

Weekly Reporting

Meetings, reply quality, and what we're changing next.

How It Works: 90-Day Timeline

Four phases, each with a defined output. Nothing is open-ended, and every phase ends with something you can review.
Segment builder showing an ideal customer profile with firmographics: revenue, industry, employees, geography, and business model
Schedule a 90-Day Pilot Review Call

Tech & Data Flow

Here is exactly where the system sits relative to what you already run. Nothing is ripped out and replaced.

01

Us

Outbound Engine

Sequencer + AI

02

Us

Enrichment & Routing

Classify + assign

03

Us

Your CRM / MIS

e.g. Planned Profit

04

You

Sales Reps

Normal email inbox

  • Our outbound engine sends tailored campaigns from dedicated inboxes we manage for you.
  • When a prospect replies positively, we classify and route that contact.
  • A lead is created or updated in your CRM (e.g. Planned Profit) and assigned to the right salesperson.
  • The salesperson receives a notification and takes over the conversation from their normal email.
  • All of this happens without you hiring a full-time prospector or building the tech stack yourself.
Unified reply inbox showing prospect replies tagged by lead category — Interested, Information Request, Meeting Request, Out Of Office — with the campaign and sequence step for each
Prospect → Outbound Engine → Your CRM → Sales Rep: replies are classified and routed automatically.
CRM email activity showing a prospect reply asking to connect early next week, with open and click tracking
What the prospect’s email looks like once it lands in your CRM.
Schedule a 90-Day Pilot Review Call

Who Does What

A clean split of responsibilities so nothing falls between the two teams.

Fractional Ops (Us)

  • Design outbound strategy and messaging based on your ideal accounts.
  • Set up and manage outbound infrastructure (domains, inboxes, tracking).
  • Build and maintain target lists.
  • Run multi-touch, multi-channel campaigns.
  • Classify replies and create/assign leads in your CRM.
  • Provide weekly reports and recommendations.

Your Team

  • Provide target account criteria and sample deals.
  • Nominate owner(s) for sales and operations oversight.
  • Respond quickly to warm leads and run discovery calls / quotes.
  • Keep basic deal information updated in your CRM (so we can keep routing and reporting clean).

Note: Phase 1 is designed to require almost no behavior change from legacy reps beyond responding quickly to warm leads.

Schedule a 90-Day Pilot Review Call

Internal Effort & Change Management

This is not an IT project. Here is the honest time cost on your side during the pilot.

What It Takes on Your Side (Pilot Phase)

  • Owner / Ops
    • ~2–3 hours in Week 1 for kickoff and approvals.
  • Sales leader
    • ~1 hour/week during the pilot for reviewing results and decisions.
    • 30 min meeting with us each week.
  • Each rep
    • Respond to warm leads and log basic notes in your existing CRM — no new platform to learn.

What It Does Not Require

  • No new full-time marketing hires.
  • No 6-month internal IT implementation.
  • No forcing every rep onto a brand new system on Day 1.

If you later choose to add a mid-funnel sales workspace, we'll design that with your existing team and tools in mind.

Schedule a 90-Day Pilot Review Call

Cadence, Metrics & Reporting

You will always know what was sent, what came back, and what we are changing next.

Outbound Cadence

  • After ramp-up, we hold an agreed-upon volume of targeted messages per month.
  • Each prospect gets a multi-touch sequence — several emails and, if chosen, a LinkedIn touch.
  • Volume and segments are adjusted based on real reply data, not guesses.

Historical 90-Day Pilot Performance

Illustrative only. Past performance does not guarantee future results.

Open rate
30–50%
Positive reply rate
2–7%
Qualified meetings / 10,000 sends
30–75 meetings
Total messages sent
6,000–50,000/mth

Reporting Rhythm

Weekly

Meetings booked, reply types, top-performing messages, and open issues.

Monthly

By-segment performance, lessons learned, and the next set of tests.

Stacked bar chart of monthly replies by lead category — information request, interested, meeting request, not interested, do not contact — growing from 5 to 185 contacts
Sample reporting view: replies broken out by lead category each month.
Horizontal bar chart of positive replies by campaign name, ranging from 1 to 46 contacts per campaign
Campaign-level view: positive replies by campaign to show which segments convert.
Schedule a 90-Day Pilot Review Call

Economics & Cost of Doing Nothing

The math here is deliberately simple, because the decision is simple.

Today, structured outbound to ideal $50,000–$100,000+ potential accounts is effectively zero for most Commercial Printing teams. New business arrives through referrals, inbound, and whatever your longest-tenured reps happen to do that week.

The most common alternative to running this pilot program is hoping that an aging sales force suddenly becomes organized, faster, and world-class at prospecting on their own.

Break-even logic

If this pilot helps add even one new account worth $50,000–$100,000+ per year, that more than covers the cost of the 90-day test (and multiple accounts make this outbound system a rounding error).

Schedule a 90-Day Pilot Review Call

90-Day Pilot Offer & Options

One recommended starting point, plus what can come later once lead gen is working.

Recommended starting point

Outbound Pro

Program
Done-for-you single-channel outbound system
Investment
$6,000/month
Terms
90-day test, then month-to-month. 30-day cancellation.

Includes

  • Strategy, messaging, and list building.
  • Email infrastructure and sending.
  • Basic Reply routing (copies sent to your CRM)
  • Weekly reviews and a 90-day results review.

Recommended upgrade after 60 days

Allbound Pro

Program
Done-for-you multi-channel allbound system
Investment
$12,000/month
Terms
Upgrade anytime. Month-to-month. 30-day cancellation.

Additionally Includes:

  • Email, LinkedIn, and Phone infrastructure and sending.
  • Reply routing is fully synced to your CRM.
  • Full multi-channel conversation history synced to your CRM
  • Multi-channel reporting synced to CRM
  • Send messages from real-time signals (website visitors, job changes, job postings, news, social activity, etc)
  • Mid-Funnel nurture and follow-up sequences (for HubSpot and Monday CRM)

Phase 2+

Optional/Future Mid-Funnel Add-Ons

  • Advanced CRM (Monday CRM or HubSpot)
  • AI Revenue Platform for real-time coaching, automated follow-ups, automatic CRM admin completion, deal health scoring, rapid-quote CPQ tools, AI Agents/Agentic Workflows (WorkCurrent AI)
  • Custom PlanProfit / Monday CRM / HubSpot / WorkCurrent AI configuration once lead gen is working.

Nothing here is required to start. We add layers only after the outbound engine produces meetings.

PlanProphet
monday CRM
HubSpot
WorkCurrent AI
Schedule a 90-Day Pilot Review Call

Proof & FAQs

An anonymized example from a peer in your industry, plus the questions ops-minded owners ask first.

Results From Similar Mid-Sized Printers

Anonymized example from a peer in your industry.

  • Company: US-based commercial printer, 11–50 employees.
  • Plan: Outbound Pro, then upgraded to Allbound Pro after 30 days.
  • Challenge: No structured outbound, aging sales team, inconsistent new-account growth.
  • What we implemented: 90-day outbound pilot with targeted campaigns to their ideal accounts.
  • 90-day results: 55 qualified meetings, ~$113,000 in new-business pipeline. ~$28,000 in closed/won business.

Frequently Asked Questions

Schedule a 90-Day Pilot Review Call